Hashtag, followers and retweets: Italy is overwhelmed by microblogging’s fever
The relationship between Twitter and the Italian users is varying and conflicting: some people cannot live without it (e.g. our Prime Minister), others hate tweets and followers and refuse even to talk about it, those have an account but they didn’t change the default icons remaining in silent (there’s a creepy army of “eggs” with zero tweets out there!!), and finally those who don’t understand how it works and use the platform as a chat, ignoring the existence of #hashtag and followers… The only certain thing in this jungle is that Twitter, now, is an unavoidable reality in Italy and, willingly or unwillingly, we have to deal with the most popular microblogging platform in the world.
One thing is immediately obvious in this universe of tweeting, once you understand the mechanisms, you can hardly get out of it.
Why do I need a Twitter account?
Creating a Twitter account is important also for companies because they can leverage this platform to collect feedback, improve the brand awareness, interact with users and offer special services to their customers.
If you think that 140 characters available for a tweet are inadequate to do effective marketing actions, actualy this rigidity allows you to focus on the “core” of the message and be more incisive. And what about #hashtags? They are fundamental to create “trends” as well as to find which are the most popular topics at the moment and, using in your tweets, to attract potential followers/customers.
Are you still wondering why you need to sign up? The microblogging platform is growing (at the beginning of 2013 there was nearly 4 and a half million of Italian active users) and is appreciated by different types of users: not only young people, but also and above all, professionals with a high educational qualification. Looking at the foreign markets, these numbers are higher: Twitter, indded, averaged 288 million monthly active users in 2014.
So, you can use Twitter to interact with your favorite actor, singer or football player, you can follow the national policy affairs or use the platform to promote yourself as a writer or musician. In short, the are many reasons to be part of it and, in some way, each one is a mirror of the reality: a colorful and fascinating world that is waiting for you!
An opportunity you don’t want to miss!