85% of companies find success with a Viral Video Strategy

Getting your brand noticed on social media is being more and more difficult everyday, especially on Youtube. Every 60 seconds more than 100 hours of video are uploaded on it! Many video marketers focus on creating a professional image that, sadly, often results in boring and forgettable videos rather than helping to make the emotional connection that drives prospects to action. Emotion is one factor that drives sharing. We see lots of funny stuff go viral on YouTube!

The challenge in using humor is quite simply: you have to be funny. Humor works best when everyone understands the references. Videos like “If Google Was a Guy” saga, realized by College Humor, are the perfect examples of shared references and great sense of humor. Who doesn’t know Google?