Google Keyword Tool Changes: bad news for SEO?


The search volumes has changed

The Keyword Planner Tool has changed with a great impact especially for those who use this tool for SEO activities. After the changes in late June with the aggregation of the search volume of similar keywords (singular and plural, keywords written with space or without, and acronyms) now seems that, for some users (without an active campaign or with low monthly budget) the data are not only aggregated but even more generic, showing results like this:

keyword tool changes

As we can see from this screenshot, now the average “monthly search volume” is  no longer expressed with a figure, but through a range. It was also introduced an “Average monthly searches for any ideas”.

What might be the consequences for SEO?

Why Keyword Planner are so important?

So, Google has changed a resource that many SEOs have been relying upon for years to discover how much search traffic different words and phrases attracted from searchers each month. It’s been an important tool in content creation and SEO planning for many sites that were hoping to potentially rank well in Google. The Keywords Planning Tool, indeed, is designed to provide advertisers with the research tips, ideas and traffic estimates of the most wanted keywords to create successful advertising campaigns. But knowing the performance of a list of keywords and the level of their competitiveness is crucial also for the SEO activity: those data help to identify the users habit online and better understand the market.

What if you don’t have an Adwords account with a high montly budget?

Without accurate data it’s impossible developing an effective Search Engine Optimization. So you need an alternative to the Google tool.

Needs must when the devil drives

Those who, unfortunately, does not have the possibility to use an associated account with an active advertising campaign need a solution. Fortunately there are alternatives to Google Keyword Planner to find suggestions for keywords and the search volume:

SEMRush: provides data on search traffic from 26 different countries giving users the keyword suggestions platform, search volume, estimated cpc and more.

Keyword Explorer by Moz: is able to return estimations on the most relevant keywords for SEO.

Ahref: is a powerful keyword research tool that provides keyword suggestions, as well as the search volume for all types of correspondence. For those who perform the keyword research analysis to do SEO, Ahrefs has a metric of difficulty keyword score, which recently has been declared to be a little more accurate than other tools that offer similar functionality.

Do you have other tools to suggest? Let me now.


Google Spaces: new chat app for small group sharing

The new messaging app released by Google is it a Pinterest competitor or maybe the future of Google+?

google spaces chat appAfter the limited success recorded by Google+, the most famous Mountain View’s Company tries to adjust its offer following the new social trend and staking everything on a new chat app that can aggregate the users by creating groups of interest: we’re talking about Google Spaces, the new messaging app specifically designed to promote interaction between users around a specific interest focus.

It offers real “spaces” that each virtual user can create and in which post specific content related to a single topic. Google Spaces allows to upload and share photos, links, articles and news directly through the search engine located inside the app without leaving it and this is definitely a benefit for the user.

Still we don’t know what is the future of this new Google creation and we’re don’t really sure what Google wants it to be, but it’s certainly interesting… We’ll see!

10 Studies about the best time to post on Social Media

A smart infographic gives some useful tips

The question has been for years at the center of the debate of those involved in Social Media Marketing and now the CoShedule‘s team has tried to find out an answer adding their research to 9 other popular sources of “best times to post” content and creating a smart infographic.

Well the infographic is focused on US market, but is also interesting for European marketers because reveals some interesting points. Such us that Sunday afternoon is the ideal day to post on Facebook and on Twitter is Wednesday in the early morning or at the end of business day…


Viral Video Marketing: If Google Was a Guy!

85% of companies find success with a Viral Video Strategy

Getting your brand noticed on social media is being more and more difficult everyday, especially on Youtube. Every 60 seconds more than 100 hours of video are uploaded on it! Many video marketers focus on creating a professional image that, sadly, often results in boring and forgettable videos rather than helping to make the emotional connection that drives prospects to action. Emotion is one factor that drives sharing. We see lots of funny stuff go viral on YouTube!

The challenge in using humor is quite simply: you have to be funny. Humor works best when everyone understands the references. Videos like “If Google Was a Guy” saga, realized by College Humor, are the perfect examples of shared references and great sense of humor. Who doesn’t know Google?

Digital marketing online training certification

Google certification the digital garage

An useful way to improve your knowledge!

Do as I did. Discover Digital Garage from Google, a valuable online resurce to get the digital skills you need (SEO, SEM, SMM, Email Marketing and more).  Digital Garage offers free tutorials to help growing your business, your career or just your confidence.  You can learn from experts, get pratical tips and test what you’ve learned. What are you wating for? Improve your knowledge in digital marketing and get a certification.



Facebook Instant Articles is finally launching

Istant article by facebook

Publishers will post content directly to the social network

An interesting news comes from Facebook! It’s official,“Instant Articles” is ready. Now the social network will start hosting content from publishers directly on its platform: nine are the launch partners — The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC News, Spiegel and Bild.

Instant Articles are designed to load quickly on users’ mobile phones — at launch they will be available on the Facebook iPhone app.

Here’s how Facebook’s announcing it:

As more people get their news on mobile devices, we want to make the experience faster and richer on Facebook. People share a lot of articles on Facebook, particularly on our mobile app. To date, however, these stories take an average of eight seconds to load, by far the slowest single content type on Facebook. Instant Articles makes the reading experience as much as ten times faster than standard mobile web articles.

Along with a faster experience, Instant Articles introduces a suite of interactive features that allow publishers to bring their stories to life in new ways. Zoom in and explore high-resolution photos by tilting your phone. Watch auto-play videos come alive as you scroll through stories. Explore interactive maps, listen to audio captions, and even like and comment on individual parts of an article in-line.

We designed Instant Articles to give publishers control over their stories, brand experience and monetization opportunities. Publishers can sell ads in their articles and keep the revenue, or they can choose to use Facebook’s Audience Network to monetize unsold inventory. Publishers will also have the ability to track data and traffic through comScore and other analytics tools.

“Fundamentally, this is a tool that enables publishers to provide a better experience for their readers on Facebook” said Facebook Chief Product Officer Chris Cox. “Instant Articles lets them deliver fast, interactive articles while maintaining control of their content and business models.”

Sound interesting don’t you think?

7 tips to improve the performances of your Company page on LinkedIn

linkedin tips

LinkedIn company pages are an excellent way to communicate especially for business and, above all, an highly professional channel of content sharing. However, most companies still can not fully exploit the potential of a company profile on LinkedIn. For example, employees connected to the company page are an important resource, because, sharing content directly from the company page, extending the message to their network.

So, here 7 tips to make your page more attractive and strengthen existing relationships in your LinkedIn profile, translated from Veneto Formazione website.

1. Update your profile, constantly

Greater updates and contents means more chances of keeping your business visibility in the news feeds of your followers. I suggest you post at least 3 updates a week, depending on the size of your company and the availability of content related to your business. Once your network is used to your presence, it will be easier to stimulate their interaction. Attention! Find a balance, not being too oppressive and boring.

2. Share interesting content

You have to publish contents that interest your audience in everyday life, which are useful for their work or entertain them in some way. For example, if you have a company blog, find the right mix of content produced by you and those that you find in other blogs or specialized websites. You may use Feedly that allows you to quickly monitor different blog according to your interests.

3. Choose a catchy title

Every day we are bombarded by thousands of messages and we don’t stop to read everything. Then it becomes crucial to attract the attention of readers: the goal is to give them a reason to read the post. The first and most important solution is to choose a catchy title that encourages them to learn more. Consider also the target to which you are addressing.

4. Use a winning image

The image used in the post could be the triggers for the interaction. Usually you can load the same image that you used on the blog, to coordinate the communication, but you can also choose a different picture, that you think it works better on your LinkedIn’s audience.

5. Involve your employees

The company’s commitment should be to educate the employees to the proper use of social channel and encourage their participation on the marketing strategies and campaigns. Because, the internal resources amplify the voice of the company and enable new relationships. Moreover, even in the programming of content sharing, the employees may be an important source of new topics.

 6. Answer

Building a lasting relationship with your followers is your aim? Well, you must to provide, in the shortest time possible, all the answers to their direct questions.

7. Monitor the statistics

It’s always important to monitor the results of your activities on LinkedIn to see what works and what doesn’t. The Admin Analytics section for Company pages provides a lot of useful information.

40 Social Media Acronyms

Useful infographic for Community Manager

Every day you have to deal with lean and fast communications with clients, colleagues or co-workers. Often, to shorten the time, we use acronyms or abbreviations. Probably there are hundreds or more of social media acronyms, but I decide to share this concise and valuable infographic made by Steam Feed. focused on 40 of them.

social mediaacronyms

Tell me what you’re twittering and I’ll tell you who you are


Hashtag, followers and retweets: Italy is overwhelmed by microblogging’s fever

twitter hashtagThe relationship between Twitter and the Italian users is varying and conflicting: some people cannot live without it (e.g. our Prime Minister), others hate tweets and followers and refuse even to talk about it, those have an account but they didn’t change the default icons remaining in silent (there’s a creepy army of “eggs” with zero tweets out there!!), and finally those who don’t understand how it works and use the platform as a chat, ignoring the existence of #hashtag and followers… The only certain thing in this jungle is that Twitter, now, is an unavoidable reality in Italy and, willingly or unwillingly, we have to deal with the most popular microblogging platform in the world.

One thing is immediately obvious in this universe of tweeting, once you understand the mechanisms, you can hardly get out of it.

Why do I need a Twitter account?

Creating a Twitter account is important also for companies because they can leverage this platform to collect feedback, improve the brand awareness, interact with users and offer special services to their customers.

If you think that 140 characters available for a tweet are inadequate to do effective marketing actions, actualy this rigidity allows you to focus on the “core” of the message and be more incisive. And what about #hashtags? They are fundamental to create “trends” as well as to find which are the most popular topics at the moment and, using in your tweets, to attract potential followers/customers.

Are you still wondering why you need to sign up? The microblogging platform is growing (at the beginning of 2013 there was nearly 4 and a half million of Italian active users) and is appreciated by different types of users: not only young people, but also and above all, professionals with a high educational qualification. Looking at the foreign markets, these numbers are higher: Twitter, indded, averaged 288 million monthly active users in 2014.

So, you can use Twitter to interact with your favorite actor, singer or football player, you can follow the national policy affairs or use the platform to promote yourself as a writer or musician. In short, the are many reasons to be part of it and, in some way, each one is a mirror of the reality: a colorful and fascinating world that is waiting for you!

An opportunity you don’t want to miss!