Is the heading H1 useful for Google?

Take a look at what John Mueller says about it.

Until a few days ago, our beliefs about heading writing were based on a strong assumption: a page must have a single H1, because Google and readers like it.

Then John Mueller arrived to surprise us with a statement during a hangout: Google does not consider heading H1 for site ranking and having a title, multiple or zero on the page is the same thing.

Sorry,  what??!!??

H1 is not an essential element for Google

A statement that has provoked reactions in a large part of the SEO community at an international level and that, let’s face it, also seems to be in contradiction with the field experience we have in the sector.

What are the headings for?

The Big G system uses “the headings to better understand the context of the different parts of the page”, and having “clear and semantically understandable” headings is useful for understanding each page served. But, according to Mueller, Google’s systems would not be demanding, and would simply work and interpret the HTML code in the way they find it.

The algorithm tries to interpret the content regardless of the heading and therefore, again according to John Mueller when dealing with the topic of the headings,

“SEO should not be your first thought: think first of your users”.

In other words, Mueller is saying that Google’s systems do not rely on a single, specific structure of titles to indicate the main focus of the page’s content, although for usability and best practices of SEO we should follow what is recommended.

How to manage the titles hierarchy?

The title hierarchy communicates the content of a page and how ideas are grouped, making it easier for users to navigate, understand and interpret information and the page itself.

In my opinion, following the best practices suggested so far, or structuring the site with just one H1, is always preferable regardless of SEO. The application of more H1s or the complete skipping of the headings can create a confusing page structure and make reading and user experience more difficult, as well as complicating access to resources.

The 5 most important SEO trends

What will be the best SEO strategies for the next months?

Well you’ve optimized your website and you think so you can sleep peacefully! Do you really believe this? I’m sorry I have to wake you up abruptly! SEO changes from year to year. New algorithms are released and others are updated to make Search Engines more and more efficient and powerful.

That’s why you can’t neglect to follow the evolution of the SERP in order to see if changes are taking place in the needs of your target that could lead your website to no longer fully respond to the needs of the public.

Do you remember the update in August 1st, 2018? Your texts must respond in an effective and precise way to the research intentions and that can also change over time.

The interests of people can change both in terms of the needs to be met and the most appropriate formats to satisfy them. As online competition is increase and new websites are being launched day by day, it’s time to rethink about your marketing strategy.

SEO best practices

Here are some of the most important SEO practices that will help you to identify the top 5 SEO trends of 2020.

1- User experience on Mobile: you’ve probably already know that Internet users leave a website if it doesn’t load in a few seconds, so speed it’s a very important factor in the SEO. Furthermore, studies show that 4 out of 5 consumers conduct local searches on search engines using their mobile devices.

2 – Voice Search: with the growing use of smartphones, voice searches are becoming even more popular among internet users. These searches can also be performed on home voice assistants such as the Amazon Echo, Voice Pod, etc.

3 – Rich Snippets: did you know it? Approx 54.68% of clicks from Google originate from Featured Snippets (more than half of search engine clicks). Are you still convinced that they can be overlooked?

4 – Quality Content: even in 2020 the contet will be the king! Quality content is and will be helpful, timely, and actionable by immediately assisting users in getting their questions answered.

5- Video Content Marketing: 68% of businesses say that video has improved their conversion rate & sales. According to Cisco, from now to 2021 they should reach 80% of online traffic, from which it can be deduced that focusing on multimedia contents will prove even more suitable.

Google Keyword Tool Changes: bad news for SEO?

adwords-google-640-1471262588

The search volumes has changed

The Keyword Planner Tool has changed with a great impact especially for those who use this tool for SEO activities. After the changes in late June with the aggregation of the search volume of similar keywords (singular and plural, keywords written with space or without, and acronyms) now seems that, for some users (without an active campaign or with low monthly budget) the data are not only aggregated but even more generic, showing results like this:

keyword tool changes

As we can see from this screenshot, now the average “monthly search volume” is  no longer expressed with a figure, but through a range. It was also introduced an “Average monthly searches for any ideas”.

What might be the consequences for SEO?

Why Keyword Planner are so important?

So, Google has changed a resource that many SEOs have been relying upon for years to discover how much search traffic different words and phrases attracted from searchers each month. It’s been an important tool in content creation and SEO planning for many sites that were hoping to potentially rank well in Google. The Keywords Planning Tool, indeed, is designed to provide advertisers with the research tips, ideas and traffic estimates of the most wanted keywords to create successful advertising campaigns. But knowing the performance of a list of keywords and the level of their competitiveness is crucial also for the SEO activity: those data help to identify the users habit online and better understand the market.

What if you don’t have an Adwords account with a high montly budget?

Without accurate data it’s impossible developing an effective Search Engine Optimization. So you need an alternative to the Google tool.

Needs must when the devil drives

Those who, unfortunately, does not have the possibility to use an associated account with an active advertising campaign need a solution. Fortunately there are alternatives to Google Keyword Planner to find suggestions for keywords and the search volume:

SEMRush: provides data on search traffic from 26 different countries giving users the keyword suggestions platform, search volume, estimated cpc and more.

Keyword Explorer by Moz: is able to return estimations on the most relevant keywords for SEO.

Ahref: is a powerful keyword research tool that provides keyword suggestions, as well as the search volume for all types of correspondence. For those who perform the keyword research analysis to do SEO, Ahrefs has a metric of difficulty keyword score, which recently has been declared to be a little more accurate than other tools that offer similar functionality.

Do you have other tools to suggest? Let me now.

Google Spaces: new chat app for small group sharing

The new messaging app released by Google is it a Pinterest competitor or maybe the future of Google+?

google spaces chat appAfter the limited success recorded by Google+, the most famous Mountain View’s Company tries to adjust its offer following the new social trend and staking everything on a new chat app that can aggregate the users by creating groups of interest: we’re talking about Google Spaces, the new messaging app specifically designed to promote interaction between users around a specific interest focus.

It offers real “spaces” that each virtual user can create and in which post specific content related to a single topic. Google Spaces allows to upload and share photos, links, articles and news directly through the search engine located inside the app without leaving it and this is definitely a benefit for the user.

Still we don’t know what is the future of this new Google creation and we’re don’t really sure what Google wants it to be, but it’s certainly interesting… We’ll see!

10 Studies about the best time to post on Social Media

A smart infographic gives some useful tips

The question has been for years at the center of the debate of those involved in Social Media Marketing and now the CoShedule‘s team has tried to find out an answer adding their research to 9 other popular sources of “best times to post” content and creating a smart infographic.

Well the infographic is focused on US market, but is also interesting for European marketers because reveals some interesting points. Such us that Sunday afternoon is the ideal day to post on Facebook and on Twitter is Wednesday in the early morning or at the end of business day…

what-10-studies-say-about-the-best-times-to-post-on-social-media

Viral Video Marketing: If Google Was a Guy!

85% of companies find success with a Viral Video Strategy

Getting your brand noticed on social media is being more and more difficult everyday, especially on Youtube. Every 60 seconds more than 100 hours of video are uploaded on it! Many video marketers focus on creating a professional image that, sadly, often results in boring and forgettable videos rather than helping to make the emotional connection that drives prospects to action. Emotion is one factor that drives sharing. We see lots of funny stuff go viral on YouTube!

The challenge in using humor is quite simply: you have to be funny. Humor works best when everyone understands the references. Videos like “If Google Was a Guy” saga, realized by College Humor, are the perfect examples of shared references and great sense of humor. Who doesn’t know Google?

Digital marketing online training certification

Google certification the digital garage

An useful way to improve your knowledge!

Do as I did. Discover Digital Garage from Google, a valuable online resurce to get the digital skills you need (SEO, SEM, SMM, Email Marketing and more).  Digital Garage offers free tutorials to help growing your business, your career or just your confidence.  You can learn from experts, get pratical tips and test what you’ve learned. What are you wating for? Improve your knowledge in digital marketing and get a certification.

 

 

Facebook Instant Articles is finally launching

Istant article by facebook

Publishers will post content directly to the social network

An interesting news comes from Facebook! It’s official,“Instant Articles” is ready. Now the social network will start hosting content from publishers directly on its platform: nine are the launch partners — The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC News, Spiegel and Bild.

Instant Articles are designed to load quickly on users’ mobile phones — at launch they will be available on the Facebook iPhone app.

Here’s how Facebook’s announcing it:

As more people get their news on mobile devices, we want to make the experience faster and richer on Facebook. People share a lot of articles on Facebook, particularly on our mobile app. To date, however, these stories take an average of eight seconds to load, by far the slowest single content type on Facebook. Instant Articles makes the reading experience as much as ten times faster than standard mobile web articles.

Along with a faster experience, Instant Articles introduces a suite of interactive features that allow publishers to bring their stories to life in new ways. Zoom in and explore high-resolution photos by tilting your phone. Watch auto-play videos come alive as you scroll through stories. Explore interactive maps, listen to audio captions, and even like and comment on individual parts of an article in-line.

We designed Instant Articles to give publishers control over their stories, brand experience and monetization opportunities. Publishers can sell ads in their articles and keep the revenue, or they can choose to use Facebook’s Audience Network to monetize unsold inventory. Publishers will also have the ability to track data and traffic through comScore and other analytics tools.

“Fundamentally, this is a tool that enables publishers to provide a better experience for their readers on Facebook” said Facebook Chief Product Officer Chris Cox. “Instant Articles lets them deliver fast, interactive articles while maintaining control of their content and business models.”

Sound interesting don’t you think?

7 tips to improve the performances of your Company page on LinkedIn

linkedin tips

LinkedIn company pages are an excellent way to communicate especially for business and, above all, an highly professional channel of content sharing. However, most companies still can not fully exploit the potential of a company profile on LinkedIn. For example, employees connected to the company page are an important resource, because, sharing content directly from the company page, extending the message to their network.

So, here 7 tips to make your page more attractive and strengthen existing relationships in your LinkedIn profile, translated from Veneto Formazione website.

1. Update your profile, constantly

Greater updates and contents means more chances of keeping your business visibility in the news feeds of your followers. I suggest you post at least 3 updates a week, depending on the size of your company and the availability of content related to your business. Once your network is used to your presence, it will be easier to stimulate their interaction. Attention! Find a balance, not being too oppressive and boring.

2. Share interesting content

You have to publish contents that interest your audience in everyday life, which are useful for their work or entertain them in some way. For example, if you have a company blog, find the right mix of content produced by you and those that you find in other blogs or specialized websites. You may use Feedly that allows you to quickly monitor different blog according to your interests.

3. Choose a catchy title

Every day we are bombarded by thousands of messages and we don’t stop to read everything. Then it becomes crucial to attract the attention of readers: the goal is to give them a reason to read the post. The first and most important solution is to choose a catchy title that encourages them to learn more. Consider also the target to which you are addressing.

4. Use a winning image

The image used in the post could be the triggers for the interaction. Usually you can load the same image that you used on the blog, to coordinate the communication, but you can also choose a different picture, that you think it works better on your LinkedIn’s audience.

5. Involve your employees

The company’s commitment should be to educate the employees to the proper use of social channel and encourage their participation on the marketing strategies and campaigns. Because, the internal resources amplify the voice of the company and enable new relationships. Moreover, even in the programming of content sharing, the employees may be an important source of new topics.

 6. Answer

Building a lasting relationship with your followers is your aim? Well, you must to provide, in the shortest time possible, all the answers to their direct questions.

7. Monitor the statistics

It’s always important to monitor the results of your activities on LinkedIn to see what works and what doesn’t. The Admin Analytics section for Company pages provides a lot of useful information.