Is the heading H1 useful for Google?

Take a look at what John Mueller says about it.

Until a few days ago, our beliefs about heading writing were based on a strong assumption: a page must have a single H1, because Google and readers like it.

Then John Mueller arrived to surprise us with a statement during a hangout: Google does not consider heading H1 for site ranking and having a title, multiple or zero on the page is the same thing.

Sorry,  what??!!??

H1 is not an essential element for Google

A statement that has provoked reactions in a large part of the SEO community at an international level and that, let’s face it, also seems to be in contradiction with the field experience we have in the sector.

What are the headings for?

The Big G system uses “the headings to better understand the context of the different parts of the page”, and having “clear and semantically understandable” headings is useful for understanding each page served. But, according to Mueller, Google’s systems would not be demanding, and would simply work and interpret the HTML code in the way they find it.

The algorithm tries to interpret the content regardless of the heading and therefore, again according to John Mueller when dealing with the topic of the headings,

“SEO should not be your first thought: think first of your users”.

In other words, Mueller is saying that Google’s systems do not rely on a single, specific structure of titles to indicate the main focus of the page’s content, although for usability and best practices of SEO we should follow what is recommended.

How to manage the titles hierarchy?

The title hierarchy communicates the content of a page and how ideas are grouped, making it easier for users to navigate, understand and interpret information and the page itself.

In my opinion, following the best practices suggested so far, or structuring the site with just one H1, is always preferable regardless of SEO. The application of more H1s or the complete skipping of the headings can create a confusing page structure and make reading and user experience more difficult, as well as complicating access to resources.

The 5 most important SEO trends

What will be the best SEO strategies for the next months?

Well you’ve optimized your website and you think so you can sleep peacefully! Do you really believe this? I’m sorry I have to wake you up abruptly! SEO changes from year to year. New algorithms are released and others are updated to make Search Engines more and more efficient and powerful.

That’s why you can’t neglect to follow the evolution of the SERP in order to see if changes are taking place in the needs of your target that could lead your website to no longer fully respond to the needs of the public.

Do you remember the update in August 1st, 2018? Your texts must respond in an effective and precise way to the research intentions and that can also change over time.

The interests of people can change both in terms of the needs to be met and the most appropriate formats to satisfy them. As online competition is increase and new websites are being launched day by day, it’s time to rethink about your marketing strategy.

SEO best practices

Here are some of the most important SEO practices that will help you to identify the top 5 SEO trends of 2020.

1- User experience on Mobile: you’ve probably already know that Internet users leave a website if it doesn’t load in a few seconds, so speed it’s a very important factor in the SEO. Furthermore, studies show that 4 out of 5 consumers conduct local searches on search engines using their mobile devices.

2 – Voice Search: with the growing use of smartphones, voice searches are becoming even more popular among internet users. These searches can also be performed on home voice assistants such as the Amazon Echo, Voice Pod, etc.

3 – Rich Snippets: did you know it? Approx 54.68% of clicks from Google originate from Featured Snippets (more than half of search engine clicks). Are you still convinced that they can be overlooked?

4 – Quality Content: even in 2020 the contet will be the king! Quality content is and will be helpful, timely, and actionable by immediately assisting users in getting their questions answered.

5- Video Content Marketing: 68% of businesses say that video has improved their conversion rate & sales. According to Cisco, from now to 2021 they should reach 80% of online traffic, from which it can be deduced that focusing on multimedia contents will prove even more suitable.

Google Keyword Tool Changes: bad news for SEO?

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The search volumes has changed

The Keyword Planner Tool has changed with a great impact especially for those who use this tool for SEO activities. After the changes in late June with the aggregation of the search volume of similar keywords (singular and plural, keywords written with space or without, and acronyms) now seems that, for some users (without an active campaign or with low monthly budget) the data are not only aggregated but even more generic, showing results like this:

keyword tool changes

As we can see from this screenshot, now the average “monthly search volume” is  no longer expressed with a figure, but through a range. It was also introduced an “Average monthly searches for any ideas”.

What might be the consequences for SEO?

Why Keyword Planner are so important?

So, Google has changed a resource that many SEOs have been relying upon for years to discover how much search traffic different words and phrases attracted from searchers each month. It’s been an important tool in content creation and SEO planning for many sites that were hoping to potentially rank well in Google. The Keywords Planning Tool, indeed, is designed to provide advertisers with the research tips, ideas and traffic estimates of the most wanted keywords to create successful advertising campaigns. But knowing the performance of a list of keywords and the level of their competitiveness is crucial also for the SEO activity: those data help to identify the users habit online and better understand the market.

What if you don’t have an Adwords account with a high montly budget?

Without accurate data it’s impossible developing an effective Search Engine Optimization. So you need an alternative to the Google tool.

Needs must when the devil drives

Those who, unfortunately, does not have the possibility to use an associated account with an active advertising campaign need a solution. Fortunately there are alternatives to Google Keyword Planner to find suggestions for keywords and the search volume:

SEMRush: provides data on search traffic from 26 different countries giving users the keyword suggestions platform, search volume, estimated cpc and more.

Keyword Explorer by Moz: is able to return estimations on the most relevant keywords for SEO.

Ahref: is a powerful keyword research tool that provides keyword suggestions, as well as the search volume for all types of correspondence. For those who perform the keyword research analysis to do SEO, Ahrefs has a metric of difficulty keyword score, which recently has been declared to be a little more accurate than other tools that offer similar functionality.

Do you have other tools to suggest? Let me now.