Is individualism in advertising really at the last stages? And can advertisers play an important part in shaping a society that is finally empathetic? First thing first, I need to clarify that I am not a sociologist, but simply a person who wonders about the world and its role in society. Questions and thoughts that,…
Category: Marketing
Chiseller or vending machine: what kind of digital worker are you?
Copywriting is a art that proceeds by subtracting and requires study, time and patience. But not everyone shares this view. As a copywriter, writer and blogger I work with words and, above all, with brain and time. Contrary to popular belief, a good text rarely comes as an epiphany, but rather is the result of…
5 marketing tips for your business during the pandemic
Digital marketing: your ally in a time of crisis Since we are still immersed in an uncertain time and we cannot know when we’ll finally be able to return to normality, it can be useful to take advantage of this moment to observe the trends in digital marketing and adjust your strategic plan (do you…
Google ADS Certification
Acquiring new skills is crucial for a professional This is always true, but now, in this difficult time, is crucial, for any marketing and communication consultant, add new skills for being able to help customer and companies to deal with new challenges and win. Being able to create and manage a campaign on Google ADS…
How to Write a Winning Tagline for Your Brand Identity
First thing first. Maybe we should clarify what a Tagline is! Pay-off line or Tagline is a word element that accompanies a company Logo and summarizes in one sentence the essence of that company. It’s basically a short line of text that is placed under the official logo and that becomes an integral part of the logo itself. The…
Giovanna Cesarato 