Is the heading H1 useful for Google?

Take a look at what John Mueller says about it. Until a few days ago, our beliefs about heading writing were based on a strong assumption: a page must have a single H1, because Google and readers like it. Then John Mueller arrived to surprise us with a statement during a hangout: Google does not …

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The 5 most important SEO trends

What will be the best SEO strategies for the next months? Well you've optimized your website and you think so you can sleep peacefully! Do you really believe this? I'm sorry I have to wake you up abruptly! SEO changes from year to year. New algorithms are released and others are updated to make Search Engines …

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Google Keyword Tool Changes: bad news for SEO?

The search volumes has changed The Keyword Planner Tool has changed with a great impact especially for those who use this tool for SEO activities. After the changes in late June with the aggregation of the search volume of similar keywords (singular and plural, keywords written with space or without, and acronyms) now seems that, for some …

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Google certification the digital garage

Digital marketing online training certification

An useful way to improve your knowledge! Do as I did. Discover Digital Garage from Google, a valuable online resurce to get the digital skills you need (SEO, SEM, SMM, Email Marketing and more).  Digital Garage offers free tutorials to help growing your business, your career or just your confidence.  You can learn from experts, …

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