Digital marketing: your ally in a time of crisis Since we are still immersed in an uncertain time and we cannot know when we’ll finally be able to return to normality, it can be useful to take advantage of this moment to observe the trends in digital marketing and adjust your strategic plan (do you…
Category: Tips
Naming: the art of name something
You think it’s easy but, definitely, it’s not: naming brands or products is tough. There comes a time, in any copywriter career, when challenges must be faced: one of these is give something a name. At first glance, finding a name for a jewelry collection, a new company or a brand may seem like a…
How to Write a Winning Tagline for Your Brand Identity
First thing first. Maybe we should clarify what a Tagline is! Pay-off line or Tagline is a word element that accompanies a company Logo and summarizes in one sentence the essence of that company. It’s basically a short line of text that is placed under the official logo and that becomes an integral part of the logo itself. The…
10 Studies about the best time to post on Social Media
A smart infographic gives some useful tips The question has been for years at the center of the debate of those involved in Social Media Marketing and now the CoShedule‘s team has tried to find out an answer adding their research to 9 other popular sources of “best times to post” content and creating a smart infographic….
Viral Video Marketing: If Google Was a Guy!
85% of companies find success with a Viral Video Strategy Getting your brand noticed on social media is being more and more difficult everyday, especially on Youtube. Every 60 seconds more than 100 hours of video are uploaded on it! Many video marketers focus on creating a professional image that, sadly, often results in boring and forgettable videos rather than helping to…
Giovanna Cesarato 