Naming: the art of name something

You think it’s easy but, definitely, it’s not: naming brands or products is tough. There comes a time, in any copywriter career, when challenges must be faced: one of these is give something a name. At first glance, finding a name for a jewelry collection, a new company or a brand may seem like a…

10 Studies about the best time to post on Social Media

A smart infographic gives some useful tips The question has been for years at the center of the debate of those involved in Social Media Marketing and now the CoShedule‘s team has tried to find out an answer adding their research to 9 other popular sources of “best times to post” content and creating a smart infographic….

Viral Video Marketing: If Google Was a Guy!

85% of companies find success with a Viral Video Strategy Getting your brand noticed on social media is being more and more difficult everyday, especially on Youtube. Every 60 seconds more than 100 hours of video are uploaded on it! Many video marketers focus on creating a professional image that, sadly, often results in boring and forgettable videos rather than helping to…

Digital marketing online training certification

An useful way to improve your knowledge! Do as I did. Discover Digital Garage from Google, a valuable online resurce to get the digital skills you need (SEO, SEM, SMM, Email Marketing and more).  Digital Garage offers free tutorials to help growing your business, your career or just your confidence.  You can learn from experts,…