Take a look at what John Mueller says about it. Until a few days ago, our beliefs about heading writing were based on a strong assumption: a page must have a single H1, because Google and readers like it. Then John Mueller arrived to surprise us with a statement during a hangout: Google does not…
The 5 most important SEO trends
What will be the best SEO strategies for the next months? Well you’ve optimized your website and you think so you can sleep peacefully! Do you really believe this? I’m sorry I have to wake you up abruptly! SEO changes from year to year. New algorithms are released and others are updated to make Search Engines…
Google Keyword Tool Changes: bad news for SEO?
The search volumes has changed The Keyword Planner Tool has changed with a great impact especially for those who use this tool for SEO activities. After the changes in late June with the aggregation of the search volume of similar keywords (singular and plural, keywords written with space or without, and acronyms) now seems that, for some…
How to Write a Winning Tagline for Your Brand Identity
First thing first. Maybe we should clarify what a Tagline is! Pay-off line or Tagline is a word element that accompanies a company Logo and summarizes in one sentence the essence of that company. It’s basically a short line of text that is placed under the official logo and that becomes an integral part of the logo itself. The…
Google Spaces: new chat app for small group sharing
The new messaging app released by Google is it a Pinterest competitor or maybe the future of Google+? After the limited success recorded by Google+, the most famous Mountain View’s Company tries to adjust its offer following the new social trend and staking everything on a new chat app that can aggregate the users by creating groups of interest:…
Giovanna Cesarato 