Copywriting is a art that proceeds by subtracting and requires study, time and patience. But not everyone shares this view. As a copywriter, writer and blogger I work with words and, above all, with brain and time. Contrary to popular belief, a good text rarely comes as an epiphany, but rather is the result of…
Tag: copywriting
Naming: the art of name something
You think it’s easy but, definitely, it’s not: naming brands or products is tough. There comes a time, in any copywriter career, when challenges must be faced: one of these is give something a name. At first glance, finding a name for a jewelry collection, a new company or a brand may seem like a…
Giovanna Cesarato 