LinkedIn company pages are an excellent way to communicate especially for business and, above all, an highly professional channel of content sharing. However, most companies still can not fully exploit the potential of a company profile on LinkedIn. For example, employees connected to the company page are an important resource, because, sharing content directly from the company page, extending the message to their network.
So, here 7 tips to make your page more attractive and strengthen existing relationships in your LinkedIn profile, translated from Veneto Formazione website.
1. Update your profile, constantly
Greater updates and contents means more chances of keeping your business visibility in the news feeds of your followers. I suggest you post at least 3 updates a week, depending on the size of your company and the availability of content related to your business. Once your network is used to your presence, it will be easier to stimulate their interaction. Attention! Find a balance, not being too oppressive and boring.
2. Share interesting content
You have to publish contents that interest your audience in everyday life, which are useful for their work or entertain them in some way. For example, if you have a company blog, find the right mix of content produced by you and those that you find in other blogs or specialized websites. You may use Feedly that allows you to quickly monitor different blog according to your interests.
3. Choose a catchy title
Every day we are bombarded by thousands of messages and we don’t stop to read everything. Then it becomes crucial to attract the attention of readers: the goal is to give them a reason to read the post. The first and most important solution is to choose a catchy title that encourages them to learn more. Consider also the target to which you are addressing.
4. Use a winning image
The image used in the post could be the triggers for the interaction. Usually you can load the same image that you used on the blog, to coordinate the communication, but you can also choose a different picture, that you think it works better on your LinkedIn’s audience.
5. Involve your employees
The company’s commitment should be to educate the employees to the proper use of social channel and encourage their participation on the marketing strategies and campaigns. Because, the internal resources amplify the voice of the company and enable new relationships. Moreover, even in the programming of content sharing, the employees may be an important source of new topics.
Building a lasting relationship with your followers is your aim? Well, you must to provide, in the shortest time possible, all the answers to their direct questions.
7. Monitor the statistics
It’s always important to monitor the results of your activities on LinkedIn to see what works and what doesn’t. The Admin Analytics section for Company pages provides a lot of useful information.