The role of marketing in building a better and less selfish society

Is individualism in advertising really at the last stages? And can advertisers play an important part in shaping a society that is finally empathetic? First thing first, I need to clarify that I am not a sociologist, but simply a person who wonders about the world and its role in society. Questions and thoughts that,…

5 marketing tips for your business during the pandemic

Digital marketing: your ally in a time of crisis Since we are still immersed in an uncertain time and we cannot know when we’ll finally be able to return to normality, it can be useful to take advantage of this moment to observe the trends in digital marketing and adjust your strategic plan (do you…