5 marketing tips for your business during the pandemic

Digital marketing: your ally in a time of crisis Since we are still immersed in an uncertain time and we cannot know when we’ll finally be able to return to normality, it can be useful to take advantage of this moment to observe the trends in digital marketing and adjust your strategic plan (do you…

Naming: the art of name something

You think it’s easy but, definitely, it’s not: naming brands or products is tough. There comes a time, in any copywriter career, when challenges must be faced: one of these is give something a name. At first glance, finding a name for a jewelry collection, a new company or a brand may seem like a…

Google ADS Certification

Acquiring new skills is crucial for a professional This is always true, but now, in this difficult time, is crucial, for any marketing and communication consultant, add new skills for being able to help customer and companies to deal with new challenges and win. BeingĀ  able to create and manage a campaign on Google ADS…

Is the heading H1 useful for Google?

Take a look at what John Mueller says about it. Until a few days ago, our beliefs about heading writing were based on a strong assumption: a page must have a single H1, because Google and readers like it. Then John Mueller arrived to surprise us with a statement during a hangout: Google does not…

The 5 most important SEO trends

What will be the best SEO strategies for the next months? Well you’ve optimized your website and you think so you canĀ sleep peacefully! Do you really believe this? I’m sorry I have to wake you up abruptly! SEO changes from year to year. New algorithms are released and others are updated to make Search Engines…