Your Professional Copywriter

Giovanna Cesarato SEO ConsultantMy professional experience

Here you can find my professional experiences as copywriter, blogger, social media specialist, seo copywriter, press officer and journalist during the last decades as well as my educational path. It’s a sort of a curriculum online that help you to understand better who I am.

Copywriter, Blogger, Social Media Specialist – Freelance

September 2011 – Present

As a senior copywriter freelance and SEO consultant I use my extensive experience and communication skills to work with project managers, marketing managers and designers of some Italian and International Advertising Agencies. I am also responsible for developing trainging course for professionals, employees or students.

What I learned in my professional experience
  • to move between projects and platforms
  • to understand the different working methods
  • to write clear, persuasive, original contents
  • to produce creative and informative writing
  • to do competitors analysis and keywords research
  • to create optimized websites structure and contents
  • to planning and manage social media promotions
  • to meet deadlines
  • to pay attention to details

Web Copywriter, Social Media Expert and Press Officer

February 2009 – August 2011: QuickFly Srl, Silea (TV)

This experience taught me how to produce optimized contents and, also to interact with clients for bringing out new contents about products, services and/or promotions.

During this two years in a web agency I learned how to:
  • write clear, persuasive, original content across various platforms
  • create press releases and articles for blogs
  • work on clients competitors analysis and keywords research
  • create optimized websites structure
  • work on social media promotions

Junior Copywriter and Press Officer

February 2007 – January 2009: Manifattura Web Srl, Conegliano (TV)

Working as part of a team of professionals, my primary responsibility was to generate new creative concepts. I was responsible for developing web contents by using extensive SEO techniques.

Marketing & Communication Manager

February 2005 – January 2007: Cielle Srl, Pero di Breda di Piave (TV)

As a marketing and communication manager I was responsible for the corporate marketing, so I usually create, plan and manage:

  • multi-channel marketing campaigns (printed, web, direct marketing)
  • contents for catalogues, brochures and press releases
  • media relations
  • meeting and events
  • company website
  • relationship with vendors and retailers

Journalist, Speaker & Editorial Assistant

November 1999 – March 2003: Radio Base Popolare Network, Mestre (VE).

I worked as part of a team of professionals and I was responsible for local news and a weekly show.

  • Developing script ideas for news headlines, bulletins and various reports
  • Interviews
  • Responsible for a weekly radio show
  • Supervision of company website

Education

University of Padua (Italy)

Department of Cultural Heritage: Archaeology and History of Art, Cinema and Music.

2000 – Literature and Philosophy Master’s Degree. Grade: 110/110

Arts school – Venice (Italy)

1993 – Department of fine arts. Grade: 46/60

Courses

2019 – Google ADS (24 hours) – Udemy.com

2012 – Public Speaking and Smart Sales courses (32 hours) – Business Channel Srl

2008 – Seo specialist training course (8 hours)  – Studio Cappello srl

2005 – Strategic marketing training course (40 hours) – Physis Srl

2003 – Certificate in “Graphic communication” equivalent to NVQ level 4 – AG-Form Srl

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